Discover: Linking Employer Branding, Recruitment Marketing & Talent Analytics to Track Every Hire Back to Source & Optimize Media Investment Decisions
8:50 am - Tuesday 2nd February 2027
- Learn how BioNTech built end-to-end recruitment attribution, tracking candidate journeys from media engagement through application, interview, and hire to identify the channels that deliver the highest quality talent
- Integrating recruitment, marketing, and talent intelligence analytics to challenge assumptions, revealing which specialist platforms, job boards, and campaigns actually drive interviewable candidates and successful hires
- Using actionable recruitment data to shape media spend, eliminate low-value partnerships and enable smarter, evidence-based hiring decisions across a global organisation of 7,000 employees
