Discover: How Cytokinetics Translated a European Launch Strategy Into Successful Country-Level Commercialisation
4:00 pm - Wednesday 3rd February 2027
- Learn how Cytokinetics built the people, leadership and organisational foundations required to support a rapid transition from a development-stage biotech to a commercial organisation across Europe
- Explore how the European HR team created a scalable framework that enabled local market teams to execute effectively while maintaining alignment to a broader regional strategy
- Gain practical insights into navigating simultaneous launches across multiple countries, balancing regional consistency with local market realities during a period of significant business growth
